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Griffith Observatory Rebrand

This semester-long project was for my Branding class. We had to choose a company or organization to rebrand, and then go step-by-step as if it were a real client. We started by doing scheduling & pricing, and then competitive analysis. We then moved onto logo development and deliverable design. 4 mock client presentations were given throughout the process.

Griffith Observatory has always been one of my favorite places to visit as a native Angeleno. From the LA views to the world-famous architecture to the inspiring planetarium shows, visiting is truly an explorative hands-on experience. However, I don’t feel their current branding (or lack thereof) fully expresses the wonder and interactivity of visiting. Nor does it reflect the broad audience the observatory draws in from California locals to international tourists, and from toddlers to grandparents.

 
 

A theoretical complete rebrand for LA's iconic public observatory. Focused on emphasizing the playful interactivity of the space and its accessibility to visitors of all ages.

Griffith Observatory Rebranding

 
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I designed the logo to be a simple standout mark that was playful and  easily recognizable with or without the text. I also wanted to reference their iconic architecture, like their current design does, but without being so literal.

 
 
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It was important for the tickets in particular to be accessible to all ages. The colorful backs form into a little puzzle, ideal for children on class field trips to play with as they wait to enter the space. The bright colors also make the tickets easy to find in a bag or purse. The fronts were designed with the older visitors in mind, as the planetarium's show start time is clearly visible. 

 
 
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This website condenses the original site's 10 tabs into 5 more easily understood ones. The banner image is a slider bar that begins on a fun illustration rather than a photograph to distinguish the site from competitor museums' and organizations' sites. The slider then switches to event announcements that feature imagery of the famous building and its views.

 
 
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cafe branding

 
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The cafe logo was created by flipping the "G" mark, removing the cross bar, and using the "O" moon as bubbles. The bubbles give the drink a science beaker-esc feel. They also reference the rising sun, appropriate for a coffee shop and observatory alike.

 
 

store merchandise

 
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This semester-long project was for my Branding class. We had to choose a company or organization to rebrand, and then go step-by-step as if it were a real client. We started by doing scheduling & pricing, and followed by competitive analysis. We then moved onto logo development and deliverable design. There were four mock client presentations throughout the process.

 
 

Full Presentation